Jody's DIY Book Promotion

   Jody had the extraordinary ability to talk to anyone, and no fear, no back off on doing so.  A skill that came in very handy when it came to promoting her books.
  In 1977 when PASSING FOR HUMAN  was published, there were no personal computers, no smart phones, no social media, no internet. It was typed on a typewriter and submitted on paper. 
   If you wanted to do research you went to the library. 
  If you wanted to promote your recently published book you hit the pavement and talked to people directly, at conventions, bookstores, university panels and local ​daytime talk shows. 
    Jody did all of the above and more. When it came to direct, peer-to-peer promotion, of the kind we take for granted today on social media, her imagination was as wide-ranging and fearless as it was in her writing; she hired hot air balloons, an actor friend to dress up as a vampire and hand out fliers (for I, VAMPIRE, the sequel to PASSING), sent bookmarks to stores all across the country, made posters, brought books to conventions and sold them directly. All with a DIY, handmade aesthetic that managed to convey her trademark enthusiasm and humor, and sell books.
-Mary Whealen

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"Jody Scott continued her effective self-promotion campaign with a giant hot air balloon and an autograph party.. which moved 300 books." -Locus Magazine